Modern events are evolving, transforming, and adapting to the needs of attendees to provide the best possible event experience. When organizing an event, planners must come up with ideas on how to style an event space in Makati, a bustling business hub, to show off their creativity and highlight the event’s potential while at the same time looking enticing to guests, investors, and partners.
Design an event’s physical arrangement and styling that participants will rave about for months after through a combination of creativity and strategy.
What is Event Design?
Event design is the overall look and feel of an event. Things like venue layouts, decor, and theme all play a significant role in event design.
What Is Event Styling?
Event styling refers to the visual aspects of an event, including other factors like lighting, linens, and flowers.
The significant differences between event design and event styling are that event planners focus on creating a general aesthetic of an event and mainly stick to bigger details. And event styling, on the other hand, envisions and executes even the smaller details of that vision.
How to Design an Event Theme in Four Simple Steps
No matter what type of event you are styling or designing, be it corporate or socials, follow these helpful steps.
1. Have Concrete and Detailed Event Goals
This is the groundwork from which all event themes and design decisions are built. Otherwise, you are just picking random event themes that may sound fun. Instead, ensure that you and your clients are on the same page about why this event is even important.
Your event theme and design should have that clear vision as well: something that aligns with the brand, the event goals, and the attendees’ tastes and preferences, all at the same time.
2. Know Your Audience
The best way to know your target audience for an event is to study and analyze any data you may have available about attendees from previous events. Ticket sales rates, surveys, and even social media shares can help you discover clues about their likes and dislikes. Search for patterns and create a list of elements you may want to remix into your new event concept.
If you don’t have participant data from past events, you can always try to:
- Analyze your competition’s key demographics
- Look for ideas at other similar industry events
- And send out a survey to social media followers or newsletter subscribers.
3. Collect Information on Your Potential Attendees
Data is your best friend. Check out the numbers and patterns across every available resource. Tap into web analytics, ticket sales performance, and participant surveys to gather more insight into the needs and wants of your audience.
One of the freshest trends in marketing for 2020 and beyond is people-led planning. This kind of approach relies on audience feedback to determine event costs, messaging, and even the type of events they host.
Compared to the traditional way of thinking, this concept of going with the flow and letting audiences practically make decisions for you is pretty cool.
4. Select an Event Space that Supports Your goals and Caters to Your Target Audience
Your choice of event space in Makati determines the majority of how your event will feel and look like, making it very easy to narrow down your theme choices. There has even been a growing demand for non-traditional event venues, like Whitespace Manila, in recent years. For instance, if your event theme is meant to cater to large number of office-based employees who need help building team camaraderie, you may consider creating several stations and activities throughout the venue for a variety of options that will ensure a fun-filled day for everyone, anything that helps them build rapport outside of the office.